60 second start-up: oneDrum

Jasper Westaway takes up his position against the Smarta stopwatch.

0-5 seconds: Sum your business up in a sentence

oneDrum is the first application to take the compromise out of Microsoft Office collaboration.

5-10 seconds: What's the business model?

My main competitors are email and apathy.

oneDrum is free to use, but we'll also be introducing a subscription model for more advanced features and an app store further down the line.

10-15 seconds: Who are your competitors?

Email and apathy.

15-20 seconds: What's your USP?

oneDrum is the only free tool that allows real-time editing in actual Microsoft Office documents.

20-25 seconds: How have you funded it so far?

We've secured funding from Amadeus Capital Partners and will be announcing more funding soon.

25-30 seconds: What were you doing before?

I was vice president of professional services at my previous start-up, Enigmatic, where I was getting increasingly frustrated by the fact that collaboration was broken.

30-35 seconds: Where did the idea come from?

My previous start-up worked in data centre automation; we couldn't tell customers to throw their hardware and software away and start from scratch; why should collaboration be any different?

35-40 seconds: What's the smartest thing you've done so far?

Test our messaging early and constantly refine.

40-45 seconds: What's the stupidest?

Getting distracted by non-essential features.

45-50 seconds: If your business was a biscuit, what would it be?

Chocolate Bath Oliver - it's the best there is.

50-55 seconds: Which idea are you a bit jealous of?

Skype... it has a great UI, marketing and partnerships.  But it also has a smart economic play - working out how to turn its customers into its infrastructure.

55-60 seconds: Where are you going to be in 12 months' time?

I'd like to think oneDrum will be widely adopted and integrated with a whole host of applications, not just Word, PowerPoint and Excel.

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