60 second start-up: Peek

0-5 seconds: Sum your business up in a sentence

Peek is a growing creative consultancy that helps businesses succeed through effective branding and marketing.

5-10 seconds: What's the business model?

Working with us guarantees that only experienced, senior people will work on your project throughout - that's how our team is built.

We don't have dozens of staff, or a sales team, or people to answer the phone and make the tea. Instead, we have an unfair share of exceptionally talented people to call upon who work brilliantly together, and who love embarking on new creative challenges. We want our agency to continue to be sought after. Staying focussed on this means we'll always be the right shape, whatever our size.

10-15 seconds: Who are your competitors?

Larger more established agencies, but they struggle to maintain the level of personal relationships that we offer. Our business objective is not to be bigger, but to be better, that's in terms of the ideas we generate and the work and results we deliver.

15-20 seconds: What's your USP?

Working with us guarantees that only experienced, senior people will work on your project throughout - because that's how our team is built. You get the big brand experience, creative leadership, knowledge and ideas you need from an agency - along with great, personal service.

20-25 seconds: How have you funded it so far?

The business has been self-funded and we're lucky we have all the financial and marketing skills in-house!

25-30 seconds: What were you doing before?

Building up a wealth of knowledge and experience running successful consultancies.

30-35 seconds: Where did the idea come from?

Having worked at much bigger agencies we ended up managing people and paper and not doing what we love the most. Being creative.

35-40 seconds: What's the smartest thing you've done so far?

We printed a very simple marketing tool that generates lots of traffic to our website.

40-45 seconds: What's the stupidest?

Not printing it on day one!

45-50 seconds: If your business was a biscuit, what would it be?

A custard cream.

50-55 seconds: Which idea are you a bit jealous of?

iTunes. By developing the platform that underpins a whole world of digital media content Apple will be here with us for a long time to come.

55-60 seconds: Where are you going to be in 12 months' time?

Looking for answers to the questions that we haven't been asked yet.

In association with

NatwestclearActual

If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.

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