60 second start-up: Pins and Ribbons
She's upheld the long arm of the law - but can Kerrie Murray hold out against Smarta?
0-5 seconds: Sum your business up in a sentence
Pins and Ribbons
sells soft furnishings and pretty and practical things for the
home, handmade in England with love, care and attention to
5-10 seconds: What's the business model?
I used to be a Police Sergeant in North Yorkshire Police but
after a friend asked me to make her a memo board, Pins and Ribbons
Pins and Ribbons is a quintessentially English company. We
design, manufacture and sell beautiful soft furnishings to the
consumer via our website and also to hundreds of well-known
department stores and smaller independents in the UK and
10-15 seconds: Who are your competitors?
We have very few competitors as the few companies which make
similar products outsource and manufacture abroad. We are quite
unique in the fact that we still make everything in our small
workshop in the North East.
15-20 seconds: What's your USP?
Handmade in England - the quality of our work speaks for
20-25 seconds: How have you funded it so far?
The majority of the business has been self funded with some
assistance for web design and trade show attendance by Business
25-30 seconds: What were you doing before?
Before I started Pins and Ribbons I was a Police Sergeant in
North Yorkshire Police, managing a local neighbourhood support
30-35 seconds: Where did the idea come from?
From a very early age I had always made things, I designed and
made my own wedding dress and clothes and then turned my hand to
soft furnishings. A close friend asked me to make her a memo board
and Pins and Ribbons was born.
35-40 seconds: What's the smartest thing you've done so
Setting up the website was a huge success from day one.
40-45 seconds: What's the stupidest?
Allowing a friend to come into the business at the early stages.
Business and friendships don't mix!
45-50 seconds: If your business was a biscuit, what would it
A farmhouse oak biscuit - made with the finest ingredients,
using traditional methods in the UK.
50-55 seconds: Which idea are you a bit jealous of?
Jealous is the wrong word but I admire all the little
independent shops that showcase products from British designers.
I'd combine this with a little tea shop - my idea of heaven !
55-60 seconds: Where are you going to be in 12 months'
What I have realised since launching the business is steady
growth is strong growth , so I don't want to rush things. That
said, I'd love my own little shop in my local town, Yarm High
Street, to showcase all our wares and promote other 'handmade in
the UK' businesses.
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