60 second start-up: Prism

0-5 seconds: Sum your business up in a sentence

Prism Total IT Solutions
outsources IT from businesses, giving them one point of call for all IT-related issues.    

5-10 seconds:
What's the business model?

Businesses pay a monthly subscription to receive IT services and support based on our Five Point Plan.    

10-15 seconds: Who are your competitors?

There are lots of providers in our sector from individuals to blue chip providers which offer one or two of the services businesses require to operate a successful IT infrastructure.   

15-20 seconds:
What's your USP?

The ability to deliver and manage a total IT infrastructure for a business - we become their virtual IT department.

20-25 seconds: How have you funded it so far?

We initially funded it with our student loans, 0% credit cards and the Small Firms Loan Guarantee scheme, but it's now self-funded through the reinvestment of profits.

25-30 seconds: What were you doing before?

Both of us were students working placement and apprenticeship roles in Business to Business environments based around IT implementation, solution marketing and system management.

30-35 seconds: Where did the idea come from?

The idea came when we were doing a placement year in 2000. Trying to encourage small business owners to adopt online B2B tools was proving difficult because they had no IT department or multiple providers i.e. one for internet, one for PCs, one for support - but no-one was taking ownership. The prism vision was based on taking ownership of IT for business owners.    

35-40 seconds: What's the smartest thing you've done so far?

We repositioned our marketing based on our Five Point Plan. This incorporates the five areas most businesses require but fail on: supply, connectivity, document management, security and support.   

40-45 seconds: What's the stupidest?

Getting distracted; it's very easy to do when business is flying and opportunities are coming to you daily you feel you can do no wrong and everything you touch will turn to gold. Eventually you realise you're only human; you get tired and have to re-focus. Glad I know that now though.   

45-50 seconds: If your business was a biscuit, what would it be?

It would be one of those Christmas assortment boxes, where you get one of everything but only need to get one box out. 

50-55 seconds: Which idea are you a bit jealous of?

The Nestle Aero bar, what a great way to market bubbles, you want chocolate but buy bubbles. Why?    

55-60 seconds: Where are you going to be in 12 months' time?

Dealing with even more businesses choosing to outsource their IT to one provider.

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