60 second start-up: Pure Escapes

0-5 seconds: Sum up your business in a sentence

Pure Escapes makes it easy for groups of friends to book holidays, including flights and transfers, to amazing properties, and let them pay individually.

5-10 seconds: What's the business model?

We have only been live a week and have yet to do anything that stands out as stupidest, but we're sure we will do something stupid soon.

We find great properties and create group packages around them including flights and transfers. We allow people to then pay individually.

10-15 seconds: Who are your competitors?

No one else packages up group holidays to these types of properties so the nearest competitors are booking services such as Owners Direct and Holiday Lettings.

15-20 seconds: What's your USP?

That we have packaged up group holidays to an amazing selection of self-catering properties and allow people within the group to pay individually

20-25 seconds: How have you funded it so far?

We are funding out of the Speed Breaks Ltd which owns and runs the site.

25-30 seconds: What were you doing before?

Simon co-founded Speed Dater and Speed Breaks. Robert has co-founded a few web start-ups, including Soflow Ltd which raised $5 million, and ran Internet People that hosted events for the internet startup sector.

30-35 seconds: Where did the idea come from?

We wanted to organise a chateau holiday for our friends and found that no one was offering a package solution. We realised that the process of finding, organising and booking group holidays to quality self-catering properties could be made so much easier.

35-40 seconds: What's the smartest thing you've done so far?

Found great properties and built relationships directly with their owners.

40-45 seconds: What's the stupidest?

We have only been live a week and have yet to do anything that stands out as stupidest, but we're sure we will do something stupid soon.

45-50 seconds: If your business was a biscuit, what would it be?

A Vienesse Finger - multiple lushness cleverly packaged.

50-55 seconds: Which idea are you a bit jealous of?

Dragon's Den - a simple but brilliant format.

55-60 seconds: Where are you going to be in 12 months' time?

We hope to have a large range of holidays on offer, including a full ski season, and be known as the no.1 place to book group holidays.

In association with

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If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.

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