60 second start-up: Rivmixx
Ex-Ministry of Sound and Kiss FM DJ Danny McMillan takes his turn in the Smarta hotseat.
0-5 seconds: Sum your business up in a sentence
Rivmixx.com is an
innovative new online music network and magazine which offers music
enthusiasts premium quality content, video, news and information on
every aspect of the music industry.
5-10 seconds: What's the business model?
World domination in a year would be nice, but it might be a
The business model is based on a combination of display
advertising, e-commerce and sponsorships.
10-15 seconds: Who are your competitors?
Myspace and Imeem among others. But we're unique in that we
offer not only a networking facility but also high quality features
and reviews written by ex music journalists from the likes of DJ
Mag and Mixmag; exclusive video and audio content, as well as music
downloads and merchandise. A one-stop-shop, if you like.
15-20 seconds: What's your USP?
Premium quality content and the ability to deliver users a
personally customised magazine tailored to their musical
20-25 seconds: How have you funded it so far?
Angel investment and a little bit of self funding here and
25-30 seconds: What were you doing before?
I've been working in the music industry for over 16 years, from
DJing at the Ministry of Sound, running record labels to having my
own breakbeat show on Kiss FM.
30-35 seconds: Where did the idea come from?
My co-founder and I had discussed the idea of having an online
music network magazine - one place where you can find everything
you need. One day we just decided to actually make it happen!
35-40 seconds: What's the smartest thing you've done so
Studying the business of online streaming and the legal
minefield that comes with it. Oh, and having my little girl of
40-45 seconds: What's the stupidest?
Thinking that there are enough hours in the day to have a family
life and run a start-up - it's a fine line indeed.
45-50 seconds: If your business was a biscuit, what would it
Crackers, I think they're still considered a biscuit. You
need to be a bit crackers to run a start up.
50-55 seconds: Which idea are you a bit jealous of?
I'm not jealous of anything. We should celebrate success and
it's down to you to work hard and come up with the killer formula.
There's enough room for everyone.
55-60 seconds: Where are you going to be in 12 months'
Probably still working 80 hours a week developing Rivmixx.com,
but loving every minute of it. World domination would be nice, but
that might be a little ambitious.
In association with
If you're interested in a start-up business bank account, contact NatWest
to realise your ambitions.