60 second start-up: The Cake Kit Company
James Middleton takes his turn under Smarta's spotlight.
0-5 seconds:
Sum your business up in a sentence
Home made, made even easier!
5-10 seconds: What's the
business model?
What's the smartest thing I've done so far? Leave
university. And the stupidest? Leave university.
UK manufacture and distributor of anything 'cake' related.
10-15 seconds: Who are your
competitors?
Betty Crocker, Jane Asher, and supermarkets' ready-made
cakes.
15-20 seconds: What's your
USP?
Next day delivery of all the ingredients you will need already
measured out.
20-25 seconds: How have you
funded it so far?
To start off I borrowed a little money - now it's
profitable.
25-30 seconds: What were
you doing before?
I was at university studying environmental sciences and rural
resources management.
30-35 seconds: Where did the
idea come from?
Sitting on a plane reading Junior Magazine.
35-40 seconds: What's the
smartest thing you've done so far?
Leave university.
40-45 seconds: What's the
stupidest?
Leave university.
45-50 seconds: If your business
was a biscuit, what would it be?
A hobnob - I love hobnobs.
50-55 seconds: Which idea are
you a bit jealous of?
Moonpig.com - just brilliant.
55-60 seconds: Where are you
going to be in 12 months' time?
Taking orders from mr. and mrs. X who ordered a cake this
year!!
In association with
If you're interested in a start-up business bank account, contact NatWest
to realise your ambitions.