60-second start-up: The Cake Kit Company

0-5 seconds: Sum your business up in a sentence

Homemade, made even easier!

5-10 seconds:  What's the business model?

UK manufacture and distributor of anything 'cake' related.

10-15 seconds: Who are your competitors?

Betty Crocker, Jane Asher, and supermarkets' ready-made cakes.

15-20 seconds: What's your USP?

Next day delivery of all the ingredients you will need already measured out.

20-25 seconds: How have you funded it so far?

To start off I borrowed a little money - now it's profitable.

25-30 seconds:  What were you doing before?

I was at university studying environmental sciences and rural resources management.

30-35 seconds: Where did the idea come from?

Sitting on a plane reading Junior Magazine.

35-40 seconds: What's the smartest thing you've done so far?

Leave university.

40-45 seconds: What's the stupidest?

Leave university.

45-50 seconds: If your business was a biscuit, what would it be?

A hobnob - I love hobnobs.

50-55 seconds: Which idea are you a bit jealous of?

Moonpig.com - just brilliant.

55-60 seconds: Where are you going to be in 12 months' time?

Taking orders from Mr. and Mrs. X who ordered a cake this year!

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