60 second start-up: Trends Research

0-5 seconds: Sum your business up in a sentence

Trends Research provides online quantitative research into the Home Business and SME markets.

5-10 seconds: What's the business model?

We piggy-back on the relationships between business organisations and their members.

Trends sends brief online questionnaires to existing business membership databases & provides rapid analysis of the results.

10-15 seconds: Who are your competitors?

Larger, more established research firms - though they struggle to achieve the high levels of response attained by Trends.

15-20 seconds: What's your USP?

Exceptionally high levels of response resulting from 'piggy-backing' on the relationships between the business organisations and their members.

20-25 seconds: How have you funded it so far?

Overseas software development and existing skills have limited the investment required and no external funding has been required.

25-30 seconds: What were you doing before?

Running an assortment of business organisations & publications for the Home Business and SME sector.

30-35 seconds: Where did the idea come from?

A growing frustration at the poor knowledge of the Home Business and SME sectors prompted a realisation that this was a huge market gap.

35-40 seconds: What's the smartest thing you've done so far?

Focused on securing research work for blue chip clients such as BT, IBM, UKTI, O2 and Cisco.

40-45 seconds: What's the stupidest?

Failing to research the prices we could have been charging for the work - and under-pricing the service as a result.

45-50 seconds: If your business was a biscuit, what would it be?

An Almond Crisp. Small, sophisticated, more-ish  and rich!

50-55 seconds: Which idea are you a bit jealous of?

SpinVox voicemail, which allows voice messages to be transferred into sms or email and ensures you don't have to phone and listen.

55-60 seconds: Where are you going to be in 12 months' time?

Trends will be widely recognised amongst blue chip clients and the public sector as the best way to learn about Home Businesses & SMEs

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