60 second start-up: Vollebak

0-5 seconds: Sum up your business in a sentence

Vollebak creates radical designs for the world's coolest sports.

5-10 seconds: What's the business model?

In 12 months, we'll be throwing ourselves up, down or off a mountain with our clients.

To build the brand through collaborations: we work with extreme sports brands and athletes around the world creating bespoke clothing and equipment.

10-15 seconds: Who are your competitors?

Fashion and street wear designers moving into sport.

15-20 seconds: What's your USP?

Vollebak means "going all out." It defines an attitude that influences everything we do: from how we design to the way we believe sport should be done. We only work with people who share this vision.

20-25 seconds: How have you funded it so far?

It's self funded.

25-30 seconds: What were you doing before?

Working together as creatives in advertising for 7 years.

30-35 seconds: Where did the idea come from?

We were constantly surprised at the lack of ideas in sports design. Fast things get swooshes. Aggressive things get a skull. We knew there had to be something better. 

35-40 seconds: What's the smartest thing you've done so far?

Getting an office. It stops us staying outside all day doing sport.

40-45 seconds: What's the stupidest?

Thinking running 78 miles across a desert would leave us feeling fresh and ready to get back to work.

45-50 seconds: If your business was a biscuit, what would it be?

Definitely low in fat and high in energy. To be honest it's probably hanging out in the fruit aisle.

50-55 seconds: Which idea are you a bit jealous of?

The surf board.

55-60 seconds: Where are you going to be in 12 months' time?

Throwing ourselves up, down, or off a mountain with our clients.

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If you're interested in a start-up business bank account, contact NatWest to realise your ambitions.

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