60 second start-ups: Beautiful Vending

0-5 seconds: Sum up your business in a sentence

Beautiful Vending invented and supplies the 'hair straightener vending machine', offering people the opportunity to style hair on the go.

5-10 seconds: What's the business model?

We place vending machines in  venues and collect the revenue, we also sell machines to distributors in several countries.

10-15 seconds: Who are your competitors?

In 2004 we registered significant IP on the product as the inventors, although we do run into the occasional short term copy cat from time to time.

15-20 seconds: What's your USP?

If we were a biscuit, we'd be a chocolate hob nob - an absolute classic and loved by girls everywhere

We have partnered with ghd, the world's leading hair styling brand.

20-25 seconds: How have you funded it so far?

At first the project was self funded although after demonstrating a period of trading we acquired loans from the bank.

25-30 seconds: What were you doing before?

We ran one of scotland's biggest event promotion companies, and we owned a spray tan company for a while - we got out just before spray tans became unfashionable.

30-35 seconds: Where did the idea come from?

From our knowledge of the nightclub/bar market and knowing what those customers wanted.

35-40 seconds: What's the smartest thing you've done so far?

Coming up with the idea itself.

40-45 seconds: What's the stupidest?

We tried entering into a certain regional market at double the vend price, only to find demand plummeted. Thankfully we had only placed a few machines and were able to change them back in time.

45-50 seconds: If your business was a biscuit, what would it be?

Chocolate hob nob, an absolute classic and loved by girls everywhere.

50-55 seconds: Which idea are you a bit jealous of?

Any one of the internet companies which make money by putting people/businesses together, from match.com to comparethemarket.com, as they don't sell anything and have very low overheads.

55-60 seconds: Where are you going to be in 12 months' time?

A national supplier of a selection of innovative vending products to the leisure/entertainment industry.

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