60 second start-ups: Diabetic Hampers
Giles Peters may be youthful - but can he take the heat from a Smarta grilling?
0-5 seconds: Sum up your business in a sentence
is the largest retailer of sugar-Free gift hampers in the UK.
5-10 seconds: What's the business model?
I decided to start the business when I couldn't find enough
products for a Christmas gift hamper for my uncle.
Online niche retailing with affiliate scheme and partner
10-15 seconds: Who are your competitors?
Online organic food stores and sugar-free retailers. Some high
street stores have also been known to put out the odd diabetic
15-20 seconds: What's your USP?
A large range of sugar-free hampers suitable for the
ever-growing diabetic population
20-25 seconds: How have you funded it so far?
I initially started the business at 17 year old using money I
had made from selling collectible books
25-30 seconds: What were you doing before?
I had a couple of smaller enterprises producing greeting cards
and specialist book retailing while I was at school.
30-35 seconds: Where did the idea come from?
Most of my family are diabetic and I have grown up knowing the
disadvantages and the lack of available foods on the open
market. I decided to start the business when I couldn't find
enough products for a Christmas gift hamper for my Uncle.
35-40 seconds: What's the smartest thing you've done so
Linking up with industry specialists and publications, they help
me target my niche and speak directly to potential customers at
next to no cost.
40-45 seconds: What's the stupidest?
Shelling out on an expensive advert in a national newspaper,
which didn't come close to paying for itself.
45-50 seconds: If your business was a biscuit, what would it
Sugar-free, of course!
50-55 seconds: Which idea are you a bit jealous of?
- a fantastically simple and profitable idea, connecting cottage
industries with clever marketing.
55-60 seconds: Where are you going to be in 12 months'
I'm launching Anti-Sebum.com, a new cosmeceuticals company, and
'Iceni Rallies' - an events company organising metal detecting
rallies in Norfolk.
In association with
If you're interested in a start-up business bank account, contact NatWest
to realise your ambitions.