Being a pioneer appealed to me - Jennifer Irvine

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The Pure Package founder on her reasons for starting a busines.

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Friends aren't critical enough - Jennifer Irvine

The Pure Package foodie founder appealed to hungry journalists instead.
Get everything in writing - Jennifer Irvine

The Pure Package founder on protecting yourself without legal contracts.
My first supplier was Tesco - Jennifer Irvine

The Pure Package founder on persuading suppliers to take her seriously.

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