Rich Martell, Floxx

Rich Martell stumbled across the the idea for Floxx (originally FitFinder) entirely by accident. What started as a game with friends - texting each other when they spotted someone attractive - has now become an internet phenomenon. Students from universities across the UK are 'Floxxing' daily, ex-Dragon Doug Richard is backing the business, and there's a mobile application on the way. Here's how Martell made it all happen.

"A year ago, I would have never dreamed I would be sitting here, an entrepreneur with a fast-growing company," says Martell. But then no one could have predicted that FitFinder, a website he created in a few hours on a Tuesday night, would have captured the imagination of student bodies at 52 universities across the UK.

Within a week of launch, the site was gracing every laptop screen in the UCL library and Martell knew he was on to something.

Popularity turned to notoriety as UCL attempted to close the site down, claiming it brought the university into disrepute. But salvation appeared in the form of serial investor Doud Richard.

Watch the incredible story of the birth of Floxx and find out why the former Dragon has high hopes for the business.


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