While we always encourage people to get stuck into their businesses, there are some technicalities to consider before your first definitive step. Most importantly, investing in starting a business before you've gone through all the planning and research necessary can see you waste your life savings on an idea that simply isn't ready yet.
The sections below will give you an idea of what you need to have worked through before you make that final decision.
USP: unique selling point. Something that clearly differentiates your business or a product from competitors, that target customers should be drawn to rather than using a competitor's equivalent. Your USP can be anything from lower price to better delivery time to better colour and design - anything that your research has shown you your target customer would appreciate.
Business model: very simply, how your business makes money.