I used social media to cut costs

 

Your name: Amman Ahmed
Your company: EasySleepMusic.com
Company profile: Welcome to the Dream World. On a mission to provide a cheap and natural way to help solve sleep problems. The binaural beat music is coupled with natural sound effects and superb instruments which encourage brain frequencies to change towards a relaxed state.
Your position in the company: CEO
Founded: July 2009
The business challenge case study - body text
Case study title: Social media marketing... another gateway to customers
Overview: Once we received the master pieces from our team in Peru and established the online business the next step was to get noticed. Social media marketing opened the gates to customers and allowed EasySleepMusic to grow.
The challenge: In the beginning EasySleepMusic was parked on the internet as an unknown soul. With most of the money from my student loan spent on the investment so far, there was nothing left for search engine optimisation (SEO) and pay-per-click advertising (PPC). I needed another way to get EasySleepMusic on the map and it had to be free.
Social media was the only solution for mass exposure. I needed to learn how to form various types of relationships with people so that they could accelerate the buzz. I needed to learn how to automate the whole process in order to quickly build the brand.
The solution:  firstly I created a relationship management strategy by observing the interactions of competitors on social media. I got support from alpha users who are believers in the product but have no link to the business, and as a result have massive influencing power over their peers. I used various techniques and pieces of software to encourage growth.
Another solution was to understand the YouTube algorithm so it's easier to develop the best keyword strategy in order to gain a high page rank. So for example the YouTube outcome is now 550,000 views, 4,000 views a day, thousands of comments and also the video is number 1 in Google for competitive term "sleep music". Social validation is the key to customers.
Key lesson: selling to the audience backfires. Just have fun with them... the rest will follow
Top tip: research and experiment.

Overview

Once we received the master pieces from our team in Peru and established the online business the next step was to get noticed. Social media marketing opened the gates to customers and allowed EasySleepMusic to grow.

The challenge

In the beginning EasySleepMusic was parked on the internet as an unknown soul. With most of the money from my student loan spent on the investment so far, there was nothing left for search engine optimisation (SEO) and pay-per-click advertising (PPC). I needed another way to get EasySleepMusic on the map and it had to be free.

Social media was the only solution for mass exposure. I needed to learn how to form various types of relationships with people so that they could accelerate the buzz. I needed to learn how to automate the whole process in order to quickly build the brand.

The solution

firstly I created a relationship management strategy by observing the interactions of competitors on social media. I got support from alpha users who are believers in the product but have no link to the business, and as a result have massive influencing power over their peers. I used various techniques and pieces of software to encourage growth.

Another solution was to understand the YouTube algorithm so it's easier to develop the best keyword strategy in order to gain a high page rank. So for example the YouTube outcome is now 550,000 views, 4,000 views a day, thousands of comments and also the video is number 1 in Google for competitive term "sleep music". Social validation is the key to customers.

Key lesson

Selling to the audience backfires. Just have fun with them... the rest will follow

Top tip

Research and experiment.

 

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