- Name:
- Lizze Leary and Beth Widdowson
- Company:
- Kindred Sole
- Company profile:
- Kindred Sole is an online footwear boutique specialising in established brands as well as up-and-coming footwear designers from around the world. We offer free UK next-day delivery as standard as we know how important it is to receive your shoes as quickly as possible! We also offer limited edition handmade footwear to ensure that you stand out from the crowd in unique, innovative designs.
- Position:
- Directors
- Founded:
- 2007
We applied the skills we learned at uni
Overview
Beth and I met while we were studying a fashion retail buying
degree at DeMontfort University in Leicester. During our three-year
course we simultaneously studied and planned our business vision.
We began Kindred Sole
with a business plan and created in-depth customer profiles -
understanding who our customers would be gave us the foundation for
our business' identity.
The challenge
Managing our intensive university degree while preparing for our
business future at the same time.
The solution
We found the solution to studying and working on Kindred Sole
was just down to good time-management skills and strong
organisational attributes. Beth and I were not only studying and
developing Kindred Sole, but also maintaining part-time jobs to
assist us financially. We had to work in the evenings and weekends
- it was crucial to the development of Kindred Sole.
Key lesson
Having a strict routine and to-do list were crucial in allowing
us to multi-task and spread the responsibilities of university,
part-time working and Kindred Sole. Without these organisational
skills, we would have struggled significantly to make progress with
Kindred Sole and finish uni.
Top tip
We found it was extremely important to create a flexible
business model and plan to ensure success in multiple areas. For
instance, without our flexible attitude to Kindred Sole's business
plan we would have been unable to secure a financial loan from the
bank.
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