We applied the skills we learned at uni
Name:
Lizze Leary and Beth Widdowson
Company:
Kindred Sole
Company profile:
Kindred Sole is an online footwear boutique specialising in established brands as well as up-and-coming footwear designers from around the world. We offer free UK next-day delivery as standard as we know how important it is to receive your shoes as quickly as possible! We also offer limited edition handmade footwear to ensure that you stand out from the crowd in unique, innovative designs.
Position:
Directors
Founded:
2007

We applied the skills we learned at uni

Overview

Beth and I met while we were studying a fashion retail buying degree at DeMontfort University in Leicester. During our three-year course we simultaneously studied and planned our business vision. We began Kindred Sole with a business plan and created in-depth customer profiles - understanding who our customers would be gave us the foundation for our business' identity.

The challenge

Managing our intensive university degree while preparing for our business future at the same time.

The solution

We found the solution to studying and working on Kindred Sole was just down to good time-management skills and strong organisational attributes. Beth and I were not only studying and developing Kindred Sole, but also maintaining part-time jobs to assist us financially. We had to work in the evenings and weekends - it was crucial to the development of Kindred Sole.

Key lesson

Having a strict routine and to-do list were crucial in allowing us to multi-task and spread the responsibilities of university, part-time working and Kindred Sole. Without these organisational skills, we would have struggled significantly to make progress with Kindred Sole and finish uni.

Top tip

We found it was extremely important to create a flexible business model and plan to ensure success in multiple areas. For instance, without our flexible attitude to Kindred Sole's business plan we would have been unable to secure a financial loan from the bank.

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