How to source business suppliers at trade fairs
Trade fairs are a tried-and-tested way of finding business
suppliers. Initially trade fairs can help
you inspect product lines and build supplier
relationships. There are numerous regular trade
fairs around the country so it's important to plan ahead and
target trade fairs where you know you'll be able to do business.
This guide shows you how to make the most of trade fairs in three
easy steps.
- Choosing the right trade fair
- Planning your visit
- Networking tips
Choosing the right trade fair
If some trade fairs sound too niche or specialist, then you are
unlikely to find the right suppliers for the products you want to
source. Work out what you want to achieve from the fair before you
go, such as the type of suppliers you want to meet. Get a list of
companies exhibiting before you go. If you are attending an
international trade fair, try and visit the country first to get a
feel for the location and the local suppliers.
- Find out who is exhibiting - does the list match your
requirements?
- Contact specific venues to find out what is on in your
area
Plan your visit
Trade fairs give you access to products and suppliers under one
roof and although sizes vary, they'll always be plenty of suppliers
to look at. Decide your objectives from the outset - such as
finding three suppliers or testing a certain number or products.
Arm yourself with a guide, spend time checking out the stands and
make a note of those that interest you which you can revisit for
further information.
- Make a list of what you want to achieve from your visit
- Compare and test products and services and always ask
questions
Networking tips
Trade fairs provide plenty of opportunities to network with
suppliers and will give your business exposure. Pick up as
many business cards as you and tap into suppliers' expertise and
guidance. Have your contact details to hand as it will save time
filling in forms - a company letterhead or business card will
do.
- If you are interested in particular suppliers, get their
contact details
- Networking will offer you guidance as well as help you build
industry contacts
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