Like it or not, these days a business website is one of the essential tools for business success. You don’t have to sell through it – though ecommerce can be a lucrative way to grow, with its low costs and 24/7 availability. But creating a website for your small business, managing it well and making sure customers find it when they’re looking for businesses like yours is too good an opportunity to miss, whether you’re a startup or a company with 70 employees. Or free advice guides, entrepreneur interviews, small business case studies and in-depth business features will help you make sense of getting your business online, and show you how to make the most of your website. We take you through building a business website, then managing a site and knowing when it’s time to redesign your website, and advise you on how to do search engine optimisation (SEO).
In our advice on business websites, read our free advice guides on everything from the data protection act and why you need to know about it to how to choose a domain name for your website and why your business needs a website. And we go a step further – want to start building an online community? We’ve got a guide on that, and we’ve got Michael Birch, founder of the astronomically popular social networking site Bebo to help you with it in one of our many videos with famous entrepreneurs.
Want to know how to set up an eBay shop, how to sell through a website and how to redesign a business website? The website management section is for you. Lastminute.com founder Martha Lane Fox and Dragons’ Den star Doug Richard offer advice in our entrepreneur interviews and Wealthystudent.co.uk founder Steve Burford tells how he struggled with knowing how much to spend on a business website in his small business case study.
But if you’ve gone to trouble of building a good business site, you need customers to find you online. That’s why we’ve got loads of SEO advice for you. We’ve got help on optimising html for SEO, how to improve your Google ranking, and lots of insider SEO tricks in our in-depth feature. Check out moneysupermarket.com founder Simon Nixon sharing his expert insight.