Designing a customer-friendly website

Overview

I was made redundant from my customer services job and used the money to go self-employed. I realised that I had to have a website if I wanted to promote my business and attract customers.

The challenge

I don't have a shop front so I had to have a site that would appeal to and inform customers and would be easy for them to find on the internet.

The solution

After taking advice, I soon realised that the design of my site was of paramount importance so customers not only liked what they saw but could easily navigate their way around it.

I used shades of green to make the pages look attractive and vibrant but also chime with the life-enhancing, natural treatments on offer. I kept the layout of the site and pages simple and used clear language to explain what I was offering.  I included an FAQ section that gives succinct, accurate information about the therapies I offer and what they cost.

I regularly update the site with new details about my business so I also have a designated news section that covers the latest special offers and events. With this in mind, I decided I needed unlimited web space so that I can add content whenever I want to.

I also recommend choosing a domain name - or web address - relevant to your business and include your business name where possible to help customers find you. I gave my site the URL of http://www.retreattherapy.co.uk and took advice on what my best keywords were to enhance search engine optimisation so my pages could be easily found by Google.

Finally, I believe an e-commerce site should be as accessible to customers as a shop is, so there are full contact details and a facility where they can email comments and queries to me directly.

I'm still learning about the art of running a website but to help me I have signed up to a BT Business web-hosting package which gives ongoing support. 40% of my customers now come through the site and the number is rising so I am more than happy with the way things are going.

Key lesson

Running a website is not a temporary pastime. You must keep working on it, posting new and informative content and making sure you are using the right keywords.

Top tip

Make yourself accessible. Have a "Contact us" page with up-to-date details, your address, a phone number - preferably not a mobile - and post any relevant qualifications you may have.

 


Find out more about Retreat Therapy

Smarta Business Builder

To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website BuilderBusiness PlansAccounting SoftwareLegal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here