How to choose a domain name for your business

These days, more than ever before, it's essential to have a unique and memorable name so people can distinguish your business and find it easily on the web. This guide will help you to give your business a strong identity on the web.

  • Keeping it simple
  • Optimising your name for search engines
  • Registering your domain

Keeping it simple

On the internet, your business' name is not only your identity, but also your address, so the more simple it is, the more memorable it will be to customers. Also keep in mind that if you name your business 'Turner's DIY and home repairs', 'turnersdiyandhomerepairs.com' may be too much for customers to remember, while 'Turners.com' has already been taken, so opt for something in between.

  • Your name is your online identity and address
  • The more simple it is, the more memorable it will be
  • Strike a balance between memorable and unique names

Optimising your name for search engines

Search engines are designed to put the results which receive the most hits at the top of the page, so while at first your site may not be at the top of searches for 'DIY' or 'Home repairs', if you get the right domain name, you might have good results for 'Turner's DIY'. Similarly, while hosting sites such as Geocities or Tripod are free, paying that little bit extra for a domain name will help you appear more professional.

  • Search engines put the most popular results at the top
  • Use a simple name to increase results
  • Buy a domain name to appear more professional

Registering your domain

Before you register your domain, decide what kind of suffix you want - a .com or .co.uk is most common, while suffixes such as .tv or .biz are more industry-specific. Check on Nominet, the official registry for UK domain names, to check whether your name is available, and register it using a registrar.

  • Decide which suffix you want
  • Check whether the name is available on Nominet
  • Register your domain name using a registrar

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