How to create a domain name strategy
For a business, a domain name enables international expansion
and offers new market opportunities without the need for a physical
presence. The trick is making sure that you are factoring in domain
names as a key part of your digital marketing strategy from the
outset.
To help make the most of your domain name strategy, secondary
domain name marketplace Sedo has provided a few helpful top tips
below:
- Think like your customer
Selecting the right name for your domain is intrinsically tied to
the overall success of your online marketing. This is why success
hinges on your ability to think like your customers; how do they
search the web? What do they call you? Where do the discrepancies
lie?
- Capture traffic
It is essential your domain name helps you to capture traffic. Not
only do you want valuable, searchable domain names but you should
also aim to grab 'low hanging fruit', such as common mistypes of
your brand name. This will help to ensure you are maximising your
natural search capabilities and increasing your brand
presence.
- Explore relevant extensions
We all know about .co.uk and .com domain extensions but it is also
worth exploring other relevant extensions that might make marketing
more valuable.
- Make sure you have the generic product terms that apply
to your business
For example, Intel owns pc.com and Nurofen owns Painrelief.co.uk
as research has shown that over 70 per cent of web searches are for
the descriptive product term rather than the branded name.
- Find out what people are looking and searching
for
Run a simple practical test to find the domain you want. Instead
of searching a particular term through a search engine bar, type it
directly into the address bar of your browser. If it's not
registered, you can type it into a search engine and check the
number of results. If the results are high, it shows that there's a
general interest in the subject matter - and you should register
the site.
Want to find out more about domains? Check out the handy
links below.
How to register a domain name
How to choose a domain name for your
business
Why choosing the right business name is
important
Smarta Business Builder
To help you on your business journey, we've created Smarta Business Builder, the complete online
tools package for growing your business. Website
Builder, Business
Plans, Accounting
Software, Legal
Documents and Email - all in one place
- from just £20 per month with no contract! Try it out today.