What your business' website needs to do
A website doesn't just have to be a page with text any more - it
can be a showcase of your business, complete with a video tour of
your premises, podcasts, blog, shop and even a social network for
your customers, if you so wish. Of course, cost will be an
important factor when you come to decide what your website should
do - this guide will help you to determine what your website needs
to do.
- Promote your business
- Host an online shop
- Identify your market
Promote your business
Your website's most important function will be to get your
business' name heard by people who might otherwise never have
encountered it. Simply by having a presence on the web, you are
increasing your potential client base to millions. Drive traffic by
advertising elsewhere, ensuring your site is search engine
optimised (SEO), and encourage customers by making sure it is well
designed.
- By having an online presence, you are dramatically increasing
your customer base
- Drive traffic by advertising and ensuring your site is well
SEOd
- Encourage customers to stay by making sure your site is well
designed
Host an online shop
As advances are made in internet security, online retailers are
beginning to out-perform their high street competitors. Not only
does selling your products online dramatically increase your
potential client base, but it also cashes in on impulse buys, and
means your customers have 24-hour access to your products.
- Online retailers are beginning to out-perform their high street
competitors
- Selling online increases your potential client base
- Customers have 24-hour access to your products
Identify your market
Services such as Google Analytics allow
you to see what visitors to your website are clicking on, where
they are located, and how long they spend on each page. This allows
you to build a profile of the people visiting your site and target
certain demographics in your marketing.
- Services such as Google Analytics allow you to track your
visitors' behaviour
- Build up profiles of your visitors
- Target certain demographics in your marketing
To help you on your business journey, we've created Smarta Business Builder, the complete online
tools package for growing your business. Website, Business
Planning, Accounts, Legal Docs and Email - all in one place - from
just £20 per month with no contract! Try it out today!