A website doesn't just have to be a page with text any more - it can be a showcase of your business, complete with a video tour of your premises, podcasts, blog, shop and even a social network for your customers, if you so wish. Of course, cost will be an important factor when you come to decide what your website should do - this guide will help you to determine what your website needs to do.
Your website's most important function will be to get your business' name heard by people who might otherwise never have encountered it. Simply by having a presence on the web, you are increasing your potential client base to millions. Drive traffic by advertising elsewhere, ensuring your site is search engine optimised (SEO), and encourage customers by making sure it is well designed.
As advances are made in internet security, online retailers are beginning to out-perform their high street competitors. Not only does selling your products online dramatically increase your potential client base, but it also cashes in on impulse buys, and means your customers have 24-hour access to your products.
Services such as Google Analytics allow you to see what visitors to your website are clicking on, where they are located, and how long they spend on each page. This allows you to build a profile of the people visiting your site and target certain demographics in your marketing.
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