The structure of your website will have just as much impact on your SEO as the wording or the coding you use. Making sure your website is well structured and well integrated will help the search engine to recognise your website as a relevant, reliable source of information, rather than just spam. Use this guide to help you get to grips with the basics of optimising your website's structure.
Always try to keep to one or two keywords per page. If you have decided to target more, create separate pages for each - to use an example given to us by an expert, if you're a pet shop selling dog food, cat food and bird food, creating a landing page for each will enable you to separate your keywords. Don't forget to use keywords as close to the top of the page as possible.
Links from one page to another help the search engine to index your website, creating 'paths' for it to follow. If you have a relatively simple website, you can link to each page of the website at the bottom, but if it's more complex, you need to work out your website's hierarchy so you link to each channel, for example, and within that to each section of the channel.
A site map is a page containing text links to every part of your website, which is useful to both search engine bots and human visitors. The site map should have a link to every page and vice versa so the robots can work out how your website links together - but don't forget to make it easy to understand for your users.
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