How to optimise your website’s structure for search

The structure of your website will have just as much impact on your SEO as the wording or the coding you use. Making sure your website is well structured and well integrated will help the search engine to recognise your website as a relevant, reliable source of information, rather than just spam. Use this guide to help you get to grips with the basics of optimising your website's structure.

  • Structuring your website around keywords
  • Creating link paths
  • Creating a website map

Structuring your website around keywords

Always try to keep to one or two keywords per page. If you have decided to target more, create separate pages for each - to use an example given to us by an expert, if you're a pet shop selling dog food, cat food and bird food, creating a landing page for each will enable you to separate your keywords. Don't forget to use keywords as close to the top of the page as possible.

  • Use one keyword per page
  • Create separate landing pages for each keyword
  • Use keywords at the top of the page

Creating link paths

Links from one page to another help the search engine to index your website, creating 'paths' for it to follow. If you have a relatively simple website, you can link to each page of the website at the bottom, but if it's more complex, you need to work out your website's hierarchy so you link to each channel, for example, and within that to each section of the channel.

  • Links from one page to another help the search engine to index your website
  • For simple websites, you need to link to each page at the bottom
  • If your website is more complex, you will need to determine a website hierarchy

Creating a site map

A site map is a page containing text links to every part of your website, which is useful to both search engine bots and human visitors. The site map should have a link to every page and vice versa so the robots can work out how your website links together - but don't forget to make it easy to understand for your users.

  • A site map contains a text link to every page on your website
  • Site maps help the search engine to work out how your website fits together
  • Don't forget to make it easy to understand for your users

Smarta Business Builder

To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website BuilderBusiness PlansAccounting SoftwareLegal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here