In your mission to get your business noticed on Google, your meta description is your closing argument. It needs to be snappy and it needs to make sense, but it also needs to help you get on the front page of search engines. Remember, your meta description is your big finish and your one chance to steal someone’s attention from every other business.
Researching keywords is crucial to nailing your meta description. Make sure you know what your audience will be searching, and get that into your meta description, twice if possible. This will help your page rank higher on Google and other search engines as well as proving it is relevant to your audience.
Including your name in meta descriptions will help your whole site rank higher on search results. And it reminds your readers they are clicking on a trustworthy link, from a source they will come to recognise over time.
Make sure your meta description is differentiated from your title. There’s no reason to repeat the words that won’t be decisive in your ranking, you want to grab people’s attention and that takes something new.
For meta descriptions, 155 is the magic number. That’s how many characters it’s safe to use before search engines start to cut you off midway through your sentence. Create something that sounds great, holds the key words and is under 155 and you’ve got your perfect meta description.