- Anne White
- Whitehaven Enterprises
- Company profile:
- I sell natural and herbal remedies through my website www.aloe-vera-guide.com. The site is a sales and promotion platform and also provides helpful information on diet and weight loss as well as a range of products to assist with slimming and good nutrition.
In addition, the site has many links to various other products, such as such as skin care, make up, health and diet related books, vitamin supplements and a range of alternative remedies.
- Founder and owner
I improved my SEO myself
My website was just not doing as well as it should and I wanted
to attract more customers but had no clear idea of how to achieve
Although a couple of my pages were ranked number one on Google,
the website was not doing so well as an entity. I needed expert
advice and somebody who could explain to me simply where I was
I had heard about SEO but, to be honest, it seemed like Mandarin
Chinese! I wanted a trusted provider that understood my business
and how to gain maximum impact.
As an e-business, online search rankings are vital so I immersed
myself in the why's and wherefore's of search engine
I had already joined a business social networking site and noticed
how traffic increased whenever I blogged or posted new product
details on the site. I began to blog more regularly - it's fun and
easy - about my products and special offers.
I also reviewed my homepage and whether it accurately reflected
the services I offered. I also ensured my domain name, www.aloe-vera-guide.com. indicated what I did
and included one of my products.
I realised that the more I updated my site and kept it fresh, the
better my listing on Google was I have educated myself on the
selection of the best keywords for my web pages - the ones which
customers and prospects tap in to search engines when they are
looking for natural remedies. Finally, I also linked my site to
trusted supplier and reseller sites, boosting my rankings at the
same time as helping to boost theirs.
I was helped along the way by a digital marketing package called
BT SearchSmart that gave me expert support when I needed it.
I currently receive up to 220 visitors per day to my site but I'm
confident of growing this figure to 500+ in the next three to six
Keep it simple - over-complex and broken sites (with blank pages
and missing links etc) perform badly on search engines and dissuade
customers. Ensure that your website design is as clean,
professional and uncluttered as possible with easy navigation. It's
vital that all text is spelt correctly and is grammatically
Update your content regularly, using pictures as well as words.
Product images should be as clear and as detailed as possible and
accurately represent the product to which they are linked.
Find out more about Whitehaven
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