Improving our SEO despite using common keywords


We had to find a way to improve our visibility online but the keywords we needed to use to be found on Google are very common. We had to find an innovative way for people to search for commonly-used keywords and find us without blowing the bank.

The challenge

'Marketing' is a very heavily used keyword, and marketing-oriented websites are, literally, in the hundreds of thousands. But we had to optimize the website for keywords and phrases like 'marketing planning', 'internet marketing', 'marketing communications', 'SEO' and 'PPC' to reach potential customers. A pay-per-click campaign would have required heavy investment, blowing our budget.

The solution

The second search engine after Google is YouTube, not Bing or Yahoo. With more than one billion clips watched a day, and 300 million uniques a month, getting YouTube working for you means great exposure. I decided to create our own YouTube channel, with about 33% of our videos free of charge, but carrying our logos and call to action.

I did the same on about 10 other major videos channels (such as I then sat back and watch thousands of people watching our clips - and then about 10% of those viewers visiting our main site

The initial work is really hard. Title, description, metatags and initial image must be carefully chosen - but then it's a great engine working for you.

Key lesson

Always look at all your weapons and no just at the usual SEO tips. Video clips are now featured in natural Google search, and after three months one of our clips is on the first page of Google!

Top tip

Use a website called to help you to upload all your clips in different videos sites. A real time saver!

Find out more about

Smarta Business Builder

To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website BuilderBusiness PlansAccounting SoftwareLegal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here