We spend on SEO not advertising - Eileen Gittins

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Self-publishing site Blurb's founder focuses all efforts on SEO.

Watch our full interview with Eileen Gittins
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I just wanted to make a book - Eileen Gittens

The Blurb founder says she started her business to fill a personal need.
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The Blurb founder on honing her product according to customer preference.

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