Little black book: the tech scene
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Get your press releases on the desks of these bloggers and
journos for maximum coverage.
Mike Butcher
A former editor of New Media Age magazine as
well as a contributor to various national newspapers, Mike Butcher
is now best known as the editor of the European arm of TechCrunch, arguably the
largest and most popular technology blog on the internet. Regular
dialogue with Butcher should be your first priority if you want to
drum up hype: TechCrunch is one of the first sources for the
national press.
Find him: Blogging at mbites.com; chairing the panel
discussions at TechCrunch Europe's various signature events
including the Geek'n'Rolla conference and the Europa awards; @mikebutcher;
checking out the offices of startups across the UK.
Paul Carr
Having spectacularly failed to make it as an internet
entrepreneur ('he's been fired from every job he'd ever had -
including at least two where he was his own boss', explains his
blog), Carr decided to chronicle his attempts in his book
Bringing Nothing to the Party: True Confessions of a New Media
Whore, which was a surprise hit among critics. Off the back of
that, Carr now chronicles his ongoing 'adventures in technology' in
a TechCrunch column - the deftly worded, unfailingly amusing but
not always likeable 'Not Safe for Work'.
Find him: blogging at paulcarr.com; contributing
pieces to various publications including The Guardian and The
Telegraph; ranting about hotel wifi connections - Carr started
living in hotels a la Alan Partridge as an experiment last year and
has done so ever since; @paulcarr.
Jemima Kiss & Charles
Arthur
Digital publishing reporter and technology editor respectively,
Kiss and Arthur are indisputably the two most high-profile members
of the Guardian technology editorial team. While Arthur has been in
the industry since he became technology editor of The Independent
in 1995, Kiss has been a more recent addition, writing about
digital publishing since 2002. Your pitches to Kiss may have to
wait, though - she is currently on maternity leave after announcing
the birth of son Artley in July.
Find them: Blogging at jemimakiss.com and charlesarthur.com; in the
Guardian canteen, where Kiss' Twitter page indicates she spends an
inordinate amount of time; @jemimakiss, @charlesarthur; in
the classroom: Arthur occasionally doubles as a media trainer;
floating around a muddy field: Kiss had a pagan wedding at
Glastonbury this year.
Rory Cellan-Jones
The BBC's resident tech expert is a ubiquitous sight at
technology events in the UK. Having started his BBC career as a
researcher on a regional programme in Leeds, Cellan-Jones moved to
London to cover business and economics, and started his job as
technology reporter in 2007, where he became one of the
early proponents of, among other things, Twitter.
Find him: Blogging at the BBC's dot.life;
struggling to find 3G reception for one of his many gadgets; @ruskin147; on the
shelves of Waterstones - his book, Dot.Bomb: The strange death
of dot.com Britain, was released just after the dot com crash;
walking 'dog' - possibly one of the most well-known pooches on
Twitter - on Ealing Common.
Bill Thompson
Look at Thompson, and you'll see the ultimate computer geek:
what he lacks in traditional horn-rimmed glasses, he makes up for
in his thick and lustrous beard and slightly scruffy appearance.
Don't be fooled, though: Thompson has been writing about the
internet since the early 1990s and can even lay claim to the title
of first-ever web editor of the Guardian. These days, Thompson
writes regularly for the technology section on the BBC website, as
well as The Guardian, The Register and The New Statesman, and is
also appears regularly on TV and on the radio, commenting on all
things web.
Find him: blogging at thebillblog.com; enjoying a
spot of punting on the river Cam in Cambridge where he lives; @billt; waxing lyrical over
films - Thompson sits on the panel for the Cambridge Film
Festival.
Sarah Lacy
Silicon Valley-based tech pixie Lacy should be at the top of
your RSS feeder: she's been writing about startups for the best
part of a decade, and is the author of bestseller The stories
of Facebook, YouTube & MySpace: The people, the hype and the
deals behind the giants of Web 2.0, which gives an insider
glimpse into how a few computer geeks created three of the largest
websites on the internet. Lacy also writes for TechCrunch,
Valley Girl, a bi-weekly column in US publication Business
Week, as well as co-hosting Yahoo! Finance's Tech Ticker.
Find her: blogging at sarahlacy.com; attempting to
fight the miseries of jetlag incurred during research for her next
book on global entrepreneurs; @sarahcuda; getting up
to various hi-jinks with British counterpart Paul Carr.
Robert Scoble
Known affectionately to his readers (and most of the scene) as
one of the web's biggest 'egobloggers' (a blogger whose writing
tends to have a self-aggrandising or narcissistic tone), Silicon
Valley-based Scoble's blog, Scobleizer, drew a cult following
when, working as part of Microsoft's MSDN Video team, he wrote very
openly about his experiences, occasionally lambasting his employer
but more often than not drawing criticism by promoting Microsoft's
products. Scoble went on to write and produce two web TV shows for
US tech magazine Fast
Company, and now works for US IT hosting company Rackspace.
Find him: Still blogging at scobleizer.com; still writing
the odd article for Fast Company; @scobleizer.
Alex Bellinger
If there is such a thing as an old school of podcasting,
Bellinger is part of it: having started SmallBizPod, the UK's first
free podcast dedicated to small businesses in March 2005, he went
on to co-organise the world's first podcasting conference in
September the same year. SmallBizPod tends to run monthly, with
entrepreneur interviews and business news to keep you on your
toes.
Find him: Blogging at smallbizpod.co.uk; @alexbellinger
The best of the rest
Milo Yiannopolous: Ex-Telegraph blogger turned
TechCrunch writer, Yiannopolous is worth following just so you
can amuse yourself at the frequency with which he manages to
find himself embroiled in scandal. Find him: @nero
Basheera Khan: Eternally lovely TechCrunch and
Telegraph writer. Find her: @bash
Zee Kane: WeDoCreative founder and
editor-in-chief of tech blog TheNextWeb. Little-known fact:
Kane was once asked to play for the Kuwaiti national table
tennis team. Find him: @Zee
Simone Brummelhuis: Dutch founder of women in
tech blog TheNextWomen,
which describes itself as 'the female Business Week, the female
TechCrunch and the business Red'. Find her: @thenextwomen.
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