Election special: Shaa Wasmund and James O'Keefe

Join us for election and campaign analysis and the experts' opinions on what the impact of the results will be on small businesses, this Friday at 1pm.

James O'Keefe is founder of Tetra Strategy with 15 years experience in public affairs campaigns, strategic communications, and reputation management. He developed the 'Political Public Relations' model in the mid-90s after recognising that public affairs campaigns were failing to integrate media strategy effectively, and worked for the Labour Party's Leader's Office during the landmark 1997 General Election campaign.  He has also worked for Rt Hon David Blunkett MP.

Shaa Wasmund is the founder of Smarta. She started her career publicising boxing matches for Chris Eubank, then went on to build the Dyson brand from its smallest beginnings. A prolific career in online entrepreneurialism has seen her co-found an online company with Bob Geldof and selling her last major company, a social network for teenagers, to Sky. She recently spoke about small business at the Conservative Party Conference.

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