Getting your business noticed is one of the oldest issues in the history of start-ups. You could bake the tastiest cakes, design the greatest t-shirts or make the most wonderful wines, but if nobody knows about you, then all your hard work will go to waste.
But it's not as easy as just putting an advert in the Yellow Pages, in today's world; you have to be innovative and unique in your marketing strategy to make your brand stand out from its competitors.
So, for our next webchat we've brought in Neil Westwood, co-founder of Magic Whiteboard, which he runs with his wife Laura. They achieved huge exposure for their brand after appearing on Dragons' Den and delivering a winning pitch that led to Theo Paphitis and Deborah Meaden deciding to invest in the couple's business. Since then, Magic Whiteboard has gone from strength to strength, capitalising on their exposure and selling worldwide.
Joining him on the panel will be Smarta editor Matt Thomas. A veteran in the world of UK start-ups, Matt has worked with thousands of small businesses and has covered tons of marketing campaigns. Some great, some ghastly.
So set yourself a reminder below and tune in to have all your marketing questions answered by our expert panel and let them share their experiences to help your business succeed.
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