Smarta webchat on SEO, Wednesday 11 July at 12pm

This webchat is in association with

If you want to maximise the number of people who visit your website from search engines you need more than just great content. Put simply search engine optimisation (SEO) is a way of making your website as search-friendly as possible.

From the keywords you use on your pages to the way that other sites link to your website, there are many aspects to SEO. Sometimes it is a case of making sure your website is structured in a way that the search engines understand.

Tune in to learn how you can maximise the potential of search traffic to your website and ensure you keep up to date with the latest trends.

Leading this webchat will be James Nixon, the head of digital marketing for Smarta who is responsible for delivering its online marketing strategy. Specialising in SEO, SEM and affiliate marketing, he has over eight years experience working for both start-ups and global brands, across a number of industries including travel, eCommerce and B2B.

He will be joined by Simon Dance, the SEO director at holiday rental booking site HouseTrip.com, where he oversees global strategy and technical SEO. Prior to his he was SEO Manager at Cheapflights.co.uk, which is one the UK's highest trafficked travel websites.

So get your questions ready and join us to find out what you're doing right and where you can improve in your SEO strategy.