This Twitter surgery is for everyone running or starting a business, whether you use Twitter all day every day, or you just want to know what the fuss is all about.
Mark Shaw is a Twitter consultant who helps other businesses make the most of Twitter. He has more than 12,500 followers and regularly blogs and creates videos packed with advice for newbie social media users.
Shaa Wasmund is the founder of Smarta, and an ardent believer in the power of social media and what it can do for small businesses. She regularly gives talks on social media and Twitter and has more than 2,000 followers. She's featured in almost 100 Twitter lists as a one-to-follow.
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