Smarta blog

Start-ups: the Need for Flexibility

Start-ups: the Need for FlexibilityTuesday, January 26, 2016 by Rachel

When you’re an entrepreneur, there are a lot of risks and uncertainties involved with running your own start-up.  You can’t commit to long-term contracts, long-term leases or many recurring costs.  So what you do need is flexibility.


The Mentality of Success

The Mentality of SuccessMonday, December 14, 2015 by Rachel


When you’re an entrepreneur, running a start-up is tough says Jason Downes, MD of Powwownow.

Jason is responsible for the leadership and running of the company, with the aim of putting smarter working at the heart of every business. Businesses need to work with more agility to stay ahead of the competition and this sits as the vision behind the brand. 

There are huge risks involved with little, or no promise for the longevity of your business.  Many will tell you that it’s dedication and perseverance that determines your success, but what they often forget, is that your mentality is what gets you there.


60 Second Start-Up - Pudding Bridge

60 Second Start-Up - Pudding BridgeSunday, December 6, 2015 by Rachel


Helen Hopkins, founder of Pudding Bridge and our latest 60 Second Startup, is fast becoming known as the saviour of Christmas parties up and down the country.

Her luxury wedding and party company just launched an online course on how to throw the perfect Christmas bash, bringing festive cheer to both her customers and Pudding Bridge's profits. (not 'prophet'? Ed)

We caught up with Helen to find out how her online course is powering her business' growth and to see if she could bring some much-needed sparkle to the Smarta office.


Meet five fantastic founders for FREE

Meet five fantastic founders for FREEFriday, November 20, 2015 by Rachel



This is our last event of 2015 and we’re certainly going out with a BANG, with what is arguably our most impressive panel of entrepreneurial talent we’ve ever welcomed to a single event.

For one night only, we’ve FIVE highly successful entrepreneurs in the same room – they’ll be sharing what it took to take their businesses to the top and will be on hand to take your questions and chat 1:1. 

This incredible event is totally FREE, but on a strictly first come, first served basis.

If you’d like to come and meet the founders of FIVE incredible businesses, please secure your FREE ticket today.

Santander and Smarta presents: 

‘Sharing The Secrets Of Startup Success’ Networking and speaker event featuring:

Bridget Hugo, co-founder Franco Manca and BreadBread

Keith Stephenson & Mark Hampshire, founders of Mini Moderns

Jessica Huie MBE, founder Colour Blind Cards and JH Public Relations

Shaa Wasmund MBE, founder of Smarta and author of #1 bestsellers ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’

When: Tuesday 2nd December 2015 from 18:30 to 21:00

Where: Prospero House, 241 Borough High Street, London SE1 1GA

Ideal forAnyone starting or running their own small business


Smarta Events Are Coming Back to Bristol

Smarta Events Are Coming Back to BristolTuesday, October 27, 2015 by Rachel


Based in Bristol or the South West and looking for inspiration and practical support to start and grow your own business? Good news! Smarta is coming to you!

Together with Santander we're hosting a series of exciting business speaker and networking events to suit startups and more advanced businesses - and they're all FREE!

On Wednesday 4th and Thursday 5th November we’ll be in Bristol for an exciting evening event featuring the founders of four successful entrepreneurial businesses and a business breakfast on digital marketing with the founder of Crowdcube Luke Lang.


Stop Advertising and Start Marketing

Stop Advertising and Start MarketingThursday, October 15, 2015 by Rachel



When entrepreneurs are trying to get their brand out there and grow their customer base, many jump to advertising as their quick and sure way to grow brand presence, but what they often fail to foresee, is that this is also a quick and sure way to burn a huge hole in their pocket.

So rather than sacrificing huge chunks of budget to advertise on billboards or digital media, marketing can become a cost effective way to achieve the same results if you’re smart about it.

You can’t market to everyone.


Reasons why your business should have a blog

Reasons why your business should have a blogWednesday, September 30, 2015 by Nadine Sandcroft

Every business wants to engage with their customers and one of the most effective ways to do this has to be blogging.  Aside from communicating with the people you want to influence, it’s also a great way of improving your SEO, and could even help to raise your profile with a prospective new customer.


60 second start-up: Snugs

60 second start-up: SnugsMonday, September 28, 2015 by Nadine Sandcroft

As the best custom fitted earbuds now created with 3D scanning, they never fall out. They are revolutionising the way consumers use their headphones - imagine having headphones that never fall out. We had a 60-second chat with the founder of Snugs.


How to give up the day job

How to give up the day jobThursday, September 24, 2015 by Nadine Sandcroft

One of the hardest things about being a new entrepreneur is knowing when to give up the day job and commit to your new venture. Despite knowing you’re really onto something special, you might still have to convince family and friends that it’s worth the risk. David Grimes, managing director of My Parcel Delivery shares his view.


How to Recruit Talent to Take Your Business to a New Level

How to Recruit Talent to Take Your Business to a New LevelThursday, September 17, 2015 by Rachel




Recruiting talent to join your company can be one of the most challenging yet rewarding tasks when trying to take your business to a whole new level. The second someone mentions the word recruiting; many start to cringe at thought of the whole process.  You have to answer an endless number of phone calls, block out multiple hours in your work week to interview, just to have your ideal candidate ripped away from you just before you’re ready to give them a job offer, and the whole process starts again.  Although you can’t avoid the whole process, there are a number of ways to attract top talent to take your business to a whole new level.