Jamie Paterson and Louise Elliott refused to be put off by the economic downturn when they launched their online business, specialising in outdoor clothing for active children, at the end of last year. Here's their story in 60 seconds.

Last month, fast food giant McDonalds tried to engage with their 300,000 Twitter followers with a promoted hashtag, but things didn't go according to plan.

The idea behind CubeSocial is simple: make it easier for professionals to build relationships, manage tasks, communicate with their teams and win business through social media. Here founders Linda Cheung and Mark Bower tell the story in 60 seconds.

Euro-Colombian start-up company JUNA have brought new exotic flavours to the UK juice market since launching here in September last year. They work with farmers in South America to produce new flavours lulo, guanábana and mora for the European customers.

The partnership behind personalised baby products supplier my1styears.com is showing how much can be achieved from an original idea and imaginative marketing.

Home Business Heroes, in association with

Here's a look at another of the 2.8 million UK entrepreneurs running businesses out of their own homes. Together they contribute almost £300bn towards GDP and our celebration of these exceptional business owners continues in partnership with Viking.

Name: Genevieve Yusuf

Location: Colchester, Essex

Business: JaJaJa Books

This week we are talking to Genevieve Yusuf, who used her passion for writing and multilingual skills to create JaJaJa Books. The company aims to help children start learning a new language at a very young age through stories and illustrations.

JaJaJa Books recently won Jacqueline Gold's WOW award, which celebrates women in business and thanks to Genevieve's great writing, her book was voted book of the month on Prima. Here's how she became a Home Business Hero.

In a new report business intelligence network Index B, identifies the business trends for the next decade. Here, CEO John Owrid says small is the way forward.

David Richards has found huge success with his software company WANdisco. Here he talks about starting out in Silicon Valley, opening an office in his hometown Sheffield and why venture capital is not the best way for start-ups.

The ex-Genesis frontman has created a revolutionary music licensing company to open up the market.

You've got the idea, but you don't have the cash. It's a common dilemma for entrepreneurs but it's one that can often be solved by funds from an angel investor. So how can you ensure that your pitch ends with them shaking your hand and handing you a briefcase full of money, rather than kicking you out with a scream for security?