Monday, October 05, 2009 by Jim
Smarta’s new favourite business is Taxmobil
– not, as you may think, another way to may tax less taxing, but, in fact, a company which uses a monthly flat-rate payment model for taxi journeys.As Springwise
pointed out this week, gyms do it, DVD rental schemes do it – so why can’t taxis?Customers of the Swiss start-up by EUR 48 cards which last a month, and call the Taxmobil hotline to order a cab whenever they need one. If two people are doing the same journey, the company will automatically combine them to keep costs down.The business says its model means it doesn’t own the cars it sends out, instead buying time from idle taxis already in service.The service will start early next year in the town of Boeblingen in the South of Germany, and while members are only allowed to make journeys within one city, they will be able to use the scheme in other participating cities as well.Smarta would like to take this opportunity to advocate London as a great city to expand to, and would recommend that the founders of Taxmobil try it out... as soon as possible.Image from Flickr
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