Wild cards

324556924_c8eccddd7d.jpgIt’s that time of year again. While across the nation, employees are waking up with a sore head and unsettling memories of their Christmas party expatiations on why the company should definitely be investing more resources in personal effectiveness workshops/improved toilet facilities/shares in Woolworths, those who have elected to go down the entrepreneurial route find themselves faced with a more trying dilemma: the company Christmas card.Today is the Royal Mail’s second-class deadline for Christmas post, and with the recession having put thoughts of Christmas cheer firmly at the back of most entrepreneurs’ minds, Smarta can appreciate there may be something of a commotion when it comes to getting cards written and sent by the end of the day, and is taking the pressure off with a time-saving guide to help you decide what kind of company Christmas card is best for you:

  • The charity card – The design on the front may be bordering on the crap and the greeting inside may be off-centre, but it’s alright, because it’s printed on recycled paper and the money goes to blind orphans. Alright, after the printing costs, the cost of the packaging, the transport, and the VAT, 2p of it goes to blind orphans. But it’s the thought that counts... right?


  • The a-religious greeting – work for a local council and worried you may offend your non-Christian associates by alluding to the nativity? Best not to mention the c-word - stick to ‘Season’s Greetings’ or a very a-religious 'Happy New Year' instead. Or, as in the case of one company, do away with any mention of the time of year altogether and simply wish them ‘Happy Season’. Ahh.


  • The product placement – what’s that little Johnny, sitting by the fire, eyes aglow with Christmas cheer, is unwrapping with such excitement? A soldering iron? Why, that’s just what every little boy wants! God bless you, ACME Soldering.


  • The corporate reminder – December is a great time of year, because it means as long as you put it in a coloured envelope and hand-write the address, people will definitely open their direct mail. Sod robins and snow-covered vistas, you’ve got printers to sell and by god, you will sell them.


  • The e-card – in this time of economic hardship, it’s important to be frugal and sending out 1,500 emails is much, much cheaper than sending out 1,500 Christmas cards. Points to US venture capital company First Round Capital, who forewent reindeer and elves and instead persuaded all their investees to do a little dance a la wherethehellismatt.com to show their Christmas cheer.
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