Brent's back with MyDeco

Lastminute.com co-founder Brent Hoberman today finally launched his latest venture MyDeco.com after over a year in development.Heavily-backed by SPARK Ventures, MyDeco will ‘change the way the way you design and shop for your home’, says Brent who pocketed £26m from the sale of Lastminute to Travelocity in 2005.MyDeco allows DIY enthusiasts and interior designers to build 3D models of their rooms and decorate them from a range of one million real products from around 500 retailers. Social networking will also play a core role, with users sourcing inspiration and feedback from each other.The site will take a commission of any of the 20,000 items of furniture users buy directly through it, but advertising will be the key revenue stream with Brent eyeing a slice of a UK home décor market worth a reported £20m.The idea came from Brent's own frustration at failing to find furniture advice online, but it was the lure of being involved in a start-up again that persuaded him to take the plunge. In an interview with The Times, he said:“I'm still passionate about lastminute.com and I still love to see them do well. But the learning curve, the ability to innovate, reduces when you get that big. The responsibility of managing people increases a lot more, the responsibility to cut costs increases a lot more and you get less time to do the things you enjoy.”It just goes to show, once you've got the bug for acting on 'gaps in the market', it rarely leaves you…

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here