One Alfred Place opens for business

London’s new private members' club designed specifically for business, One Alfred Place, opens today. Smarta’s had a sneak preview and is suitably impressed.With the likes of Robert Devereux (ex MD of Virgin Media), Mike Rutherford (Genesis) and Nick Mason (Pink Floyd) behind it, you’d expect a plush pad and it’s certainly that.But One Alfred Place is more than a creatives’ hang-out or city boys’ party place as other well-known ‘business’ members’ clubs have become – here, the emphasis is strictly 'doing' business.Opening hours of 7am-9pm ensure the taxman classifies it as a serviced office and tax deductible, while the business facilities are top drawer.It’s fully wireless, offers conference and meeting rooms; study areas, all the technology you’d ever need from skype headsets to laptops and phone chargers; bar, restaurant and lounge areas, shower and locker facilities and even a bedroom for those jet-lagged highfliers desperate for a power nap.The club aims to be the London business base for the UK’s entrepreneurs not just those based in the capital and that stands up. You can even have your own PA, 0207 phone number and email address based at the club.No more shouting over screaming kids in Starbucks for Smarta or lingering in lifeless hotel lobby rooms.Who are we kidding? The real reason we’ll really be hanging round One Alfred Place is the whisper that a certain Sir Richard Branson has a membership!

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