Golden opportunity?

2012logo.jpgOn your marks. Get set. Put it off until tomorrow.Apparently, you’re not overly excited about the London 2012 Olympics. Now we can understand your scepticism over the prospect of a home soil medal haul, but did you realise there are £6bn of contracts up for grabs?A report by Lloyds TSB reckons three quarters of firms haven’t yet looked into the opportunities the games will create.The Welsh have been the slowest out of the blocks while there’s also been little interest from companies in the South West and Midlands.Seb Coe, chairman of the London Organising Committee of the games, has urged businesses to start limbering up for action:“London 2012 is a unique opportunity for businesses throughout the UK to raise their profile and reputation on the global stage, and the amount of big sporting events coming to the UK could make this a ‘golden decade’ for major events in the UK and, therefore, British business.”Look at the stats and he’s got a point. In addition to the 9.2m event tickets available, a global TV audience of 4bn will watch 14,250 athletes from 205 countries, looked after by 75,000 organisers and covered by 20,000 accredited media.That’s some show and why the Olympic Games remains one of the most respected global brands – can you afford not to compete?Check out the 2012 Business Network for how to get involved.

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