Sisters doing it for themselves

Isn’t it great that technology and the internet has enabled lots of women to combine their matriarchal duties with starting some lovely little lifestyle businesses?Well done, dears, perhaps we could even give you your own networking clubs and business awards – pink trophies, anyone? Better not make it during the school holidays.We jest, but there seems an uncomfortable assumption that the rise of internet bedroom businesses and the increased number of female entrepreneurs are intrinsically connected – yet, of course, there’s no statistical evidence this is true.Look up 'work-life balance' and we guarantee you'll find a case study of a working mum who quit corporate life to have a family and shift hand-crafted gifts via an eBay shop. Sweet Jesus.Could it possibly just be that more women are starting all types of businesses? Could it be that they’re driven by the same motivations as men? Could it be that just as many women are motivated by crude profit and hard cash as anything else?Well, a survey out today by Orange claims seven million of us expect to become millionaires in our lifetimes and that the majority of women see starting a business as their best route to making it happen – compared to just 19% of men.So much for women just being in business for work-life balance…

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