The award for worst press release ever goes to…

...Infosecurity Europe and Eskenzi PR, for yesterday’s unanimously mocked ‘Women four times more likely than men to give passwords for chocolate’.In a seemingly desperate bid to grab any headline at any expense (well here you go), Infosecurity interviewed 576 office workers outside Liverpool St. Station and tempted 45% of women and 10% of men into giving up their passwords in exchange for a chocolate bar.This bizarre experiment was apparently designed to highlight our lack of security awareness and the number of people using the same passwords for technology, banking, bills etc.That’s assuming, of course, they weren’t really on some kind of misogynistic mission and simply plumbed the depths of acceptability in an attempt to make IT security sound vaguely sexy.Whilst treated with derision the story’s actually been picked up by several nationals and hundreds of news sites and blogs, proving any combination of the following:1) Journalists and bloggers relish the opportunity to expose such ludicrousness2) The press still likes a giggle at stories that make women look silly3) Screw ethics, all publicity is good publicity4) PR’s full of easy money and over trusting clients

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