Why plain English isn't enough!

The Daily Telegraph splashed yesterday with a front cover of ‘English not first language for 800,000 children’.Almost 500,000 primary school children and 350,000 secondary school pupils have English as a second language, detailed the story before dissected the various ramifications for society.Now we’re quite happy to leave the Telegraph to it, but the figures got us thinking for different reasons. Over 800,000 is twice the size of Manchester… and what about the parents?If your business targets the youth market, are you speaking their language?! Can many of the skilled immigrants entering the UK understand your job ads? You could be missing out.No wonder translation services such as Applied Language Solutions, the award-winning, highly profitable business the Dragons let get away, have made such rich trade over the past few years.

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