An entrepreneur's dilemma

Bumped into an entrepreneur with a dilemma today.Take part in a prime time TV show that’s a brilliant PR and profile building opportunity… but also face eight weeks away from the business at a really important time.You can understand the quandary. Celebrity status certainly doesn’t appear to have the likes of Jones, Paphitis and Meaden any harm.Then again what price all that free PR if the business suffers while you’re otherwise occupied?And remember, media exposure is a double-edged sword. Just ask Rachel Elnaugh who’s struggled to overcome the mauling she received when her company Red Letter Days slipped into administration at the same time she was dishing out sermons on Dragons’ Den.What would you do?

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