Carbon Trust takes on the greenwashers

carbontrust.jpgThe Carbon Trust Standard certificate looks interesting, especially if you’re a genuinely eco-friendly company who’s become sick of the legions of ‘greenwashers’ jumping on the bandwagon.The certicificate will only be awarded to companies that can prove to have measured emissions and reduced their carbon footprint year-on-year.Crucially, offsetting doesn’t count.So no more chartering private jets to commute to your air-conditioned London office where everything is left guzzling power 24/7 then claiming you’re greener than green for bunging a tree farmer in Devon the odd sweetener.Joking aside, offsetting is great as long as it comes in addition to genuine cuts to emissions and too many businesses at present are selling to the green pound without doing so.Find out more here:

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