Innovation canned

We love great ideas and as this one’s been getting plenty of press we thought we’d better join the party. Ukrainian inventor, Johan De Broyer’s Soda Seal is tipped to revolutionise the soft drinks industry.Check out the video to see how De Broyer’s re-sealable aluminium can provides a water and gas tight seal through the simplest of design tweaks.They say the best ideas are often the simplest: but in reality, the best are the ones that can make money.Atlanta based Davis Advertising Inc are confident this won’t be a problem, championing Soda Seal not just as a way of keeping our drinks sparkling, but opening up a new advertising media across the 250 billion drinks cans consumed annually.They insist it costs no more to manufacture than existing cans and offers the golden ticket of extra value for the consumer and revenues for the drinks companies. Seems to tick all the right boxes but will it take off?

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