And so the press release began...
“KATIE PRICE TOPS ENTREPRENEURS POLL
”Perhaps pre-empting both non-recognition of who Katie Price was and state of sheer disbelief (no, not at the missing apostrophe), it continued:“Jordan is a model businesswoman says BT Tradespace survey
”It really wasn’t necessary, but further impact was then provided:“Katie Price has pipped easyJet founder, Stelios Haji-Ioannou, Oprah Winfrey, the late Dame Anita Roddick and Simon Cowell in a business poll of most admired entrepreneurs. The glamour model tied in fourth place with Sir Alan Sugar in the bttradespace.com survey.
”Next we had BT’s Jennifer Mowat, crowing about how Jordan has made a ‘transition from pin-up
’ to ‘go-getting businesswoman
’ due to a ‘keen business sense
’ and ‘unique approach
’ that has made her ‘an inspiration to many
Stone the crows, where to start? First, let’s get this clear: I’m not judging Jordan for making her name by taking her clothes off. Why shouldn't she and she’s exploited her talents no more than, say, David Beckham.And credit where it’s due. She has certainly made the most of what for many page three girls is a short and not particularly lucrative flirtation with fame. She’s a best-selling author, has had her own TV series and released her own range of lingerie and haircare products. She’s sculpted a brand that irrespective of snobbery is highly successful.I admit it, she’s entrepreneurial. The ultimate business model, though? Perhaps the voters misunderstood the question...Actually I find it quite hard to stomach that entrepreneurs could rate pretty much anyone a better business model than the brilliant late Dame Anita Roddick, let alone Katie Price. I don’t think I need to explain that one. Perhaps if Dame Anita had spend three weeks at the Playboy mansion and illegally sacked her nanny on TV she’d have featured higher.Ah but I’m overacting it’s only a silly survey and BT is just looking to get as much (cheap) publicity as possible for Tradespace with a shock headline. After all, as the press releases finally deems it appropriate to clear up, Kate Price didn’t actually ‘top the poll’. Sir Richard Branson did, followed by Bill Gates and Peter Jones.Phew, it was just a nightmare.