Jamie Murray Wells names CEO

glassesdirect.jpgGlasses Direct founder Jamie Murray Wells has ended his search for a CEO, appointing Advertising.com’s UK MD Kevin Cornils.Back in March, Jamie announced that he intended to step away to the role of executive chairman and partner with a CEO to “help me lead the company as we continue to establish the brand as a global leader”.Launched in 2004, the company’s budget online specs were an immediate hit with everyone but its high street competitors who tried in vain to shut it down and promptly saw its founder scoop a host of entrepreneur awards.Despite raising £6m from VCs and driving turnover in the millions, the company has yet to hit profitability and has seen a number of copycat competitors launch in its space. This, the fact he’s still only 25, and a tabloid snapping Jamie out on the town with on-off girlfriend of Prince William, Kate Middleton, led to a few rumours the move confirmed today wasn’t all his own choice.Blog Smarta’s no celebrity gossip column so doesn’t wish to comment. Instead, we’ll consider that perhaps Jamie’s simply realised inside four years what it takes many entrepreneurs a lot longer to fathom: he can’t do everything and is better off concentrating on his strengths.If that’s the case, Cornils sounds a shrewd appointment. With a track record of web successes, he most recently joined Buy.at to work with the founding partners, taking it to the US and tripling it in size before selling to AOL’s Advertising.com.With a site redesign, fresh branding (see above) and some cool new features including a virtual mirror that lets Glasses Direct customers upload photos and ‘try on’ different specs all imminent, the company now looks geared to embark on the next phase of its growth.
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