Branson: Long live capitalism!

bransonbook.jpgNever one to pass up a good PR opportunity, it’s hardly a surprise Richard Branson has something to say about the current economic climate in his new book, Business Stripped Bare. Unsurprisingly, he’s not swallowing the theory that the end of capitalism is nigh."However difficult it might be to accept this in our present global predicament, it is possible to turn a profit while making the world a better place. Things change and the bald fact is that change, most of the time, is a threat.“Always, always have a disaster protocol in place. If the bankers who cooked up so many crazy credit schemes had borne that in mind, we might have avoided the present crisis. Then again, in business, as in life, you can't afford to be afraid of doing the wrong thing. Success in business never comes from inaction."Branson’s in reflective mood in general, taking the capitalism theme back to the core of what being an entrepreneur means to him. He reckons it’s something you’re born with and, as a result, natural entrepreneurs won’t be put off by unfavourable conditions:"To be a serious entrepreneur you have to be prepared to step off the precipice. That is the very essence of capitalism. Failure is not making mistakes but not giving things a go in the first place... I've learned more from people who have tried and faltered than from the few charmed people I've met for whom success came easy.""Entrepreneurship is not about looking out for number one. It's not about getting one over on the customer. It's not necessarily about making a lot of money. Entrepreneurship is something that we are born with - because it's about turning what excites us in life into capital so that we can enjoy it even more."Who are we to argue?
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